You Won’t Believe What Happened When Tom Holland Tried to Buy Bero at Target!

Tom Holland’s latest adventure in the United States involved a simple, yet hilariously frustrating, trip to Target — and a surprising twist involving his own product. The 28-year-old actor, known for his role as Spider-Man, took to Instagram on February 18 to document his quest to purchase his premium non-alcoholic beer, Bero, at the popular retail chain.

In a series of Instagram Stories, Holland shared the journey of tracking down his product, beginning with a selfie video as he explained his mission. “So I haven’t been in the [United] States for a while,” he said while walking through a parking lot. “And I’m gonna go visit some Bero on the shelves, out in the wild.” The light-hearted clip set the tone for what would be an entertaining experience for his fans.

However, Holland’s beer-hunting adventure didn’t go as smoothly as he had hoped. After visiting his first Target store, he was disappointed to find that the Bero was missing from the shelves. “Not the best marketing,” he joked, adding, “The hunt continues.” His second attempt at a different Target location yielded the same results—no Bero. But, as any determined product creator would do, Holland didn’t give up. “I will find some today,” he declared, ready for another round of searches.

Finally, at his third Target store, Holland’s persistence paid off. “This is a bigger Target, so I feel more hopeful,” he said, walking through the aisles with newfound optimism. He quickly found Bero, which was available in several color options, including red, gold, and green. Success was within reach, but a new obstacle was just around the corner.

While Holland successfully grabbed a case of his beer, his checkout experience was far from typical. In a final video posted from the parking lot, the actor shared the unexpected hiccup that almost stopped him from purchasing his own product. “Okay, so success, I found some,” Holland said, holding up the gold case of Bero. “I bought it.” But the twist came when he revealed that the cashier wouldn’t accept his British ID as proof of age. “They wouldn’t accept my ID because it’s English and I couldn’t prove my age,” Holland laughed. In a turn of events, a “really lovely employee” stepped in, using their ID to complete the purchase.

The actor couldn’t help but laugh at the irony of the situation. “Kind of ironic that I wasn’t allowed to buy my own product,” he quipped, reflecting on the absurdity of the experience. Despite the humorous setback, Holland seemed thrilled by the success of his day.

Holland has been passionate about his non-alcoholic beer brand, Bero, which he created after noticing a gap in the market for a truly premium non-alcoholic beverage. “When I ventured into the non-alcoholic world, I realized there was a void for a true, premium brand,” Holland shared with People. “I ultimately created Bero for myself because I was craving a product that helped me feel included.” He added that his goal was to build a brand that not only stood out but also helped people feel like they belonged. Bero is now available at Target nationwide, and Holland’s excitement for its launch is clear, even if buying it came with a few unexpected hurdles.

Holland’s lighthearted Instagram stories have captured the attention of fans, showcasing his playful sense of humor and candidness about the ups and downs of launching a product. And for those looking to try Bero, it seems Holland’s persistence (and the helpful Target employee) paid off in the end—despite the amusing challenge of proving his age.