Travis and Jason Kelce Take on Samurai Swords in Hilarious New Beer Ad—But Who’s Really the Star?

The super hilarious ad for Garage Beer, involving Travis Kelce and Japanese sword fighting, is actually part of the “Brewmite” campaign, a series of commercials inspired by 1980s and 1990s martial arts films. The campaign primarily focuses on Jason Kelce, Travis’s brother, who stars in scenes training in martial arts at a real dojo in Florida. In the ad, Jason is seen struggling with martial arts skills, including using a samurai sword (Japanese sword fighting), and encountering funny situations like leaping dives, breaking wooden boards, or getting criticized for failing to do a split.

Although Travis Kelce doesn’t appear directly in the sword-fighting scenes, he is a co-owner of Garage Beer alongside Jason and has participated in other brand advertising campaigns, such as a holiday ad where he appears via FaceTime. As a result, users might have associated both brothers with this campaign, but Travis’s specific role in the “Brewmite” sword-fighting segment hasn’t been clearly confirmed by sources.

Details of the Campaign and the Kelce Brothers’ Roles
The “Brewmite” campaign is described as a short film series, released like a movie with teasers, trailers, and full content in April 2025. Its goal is to create a fun, approachable image for Garage Beer, emphasizing camaraderie and the joy of enjoying a beer. Jason Kelce, a former NFL player and co-owner of Garage Beer, takes the lead creative role, with scenes filmed at a dojo in Florida where he’s trained by his old friend and former teammate Beau Allen. The sword-fighting scenes, including the samurai sword, are a key part, adding humor as Jason struggles to master them.

Travis Kelce, though not appearing in the martial arts scenes of “Brewmite,” is an essential part of the Garage Beer brand. Both brothers are major investors and involved in every aspect of the business, from production and distribution to marketing. Sources indicate Travis has appeared in other ads, like a holiday video where he sings via FaceTime, showing his indirect involvement in the brand’s advertising campaigns.

Detailed Report on the Garage Beer Ad and Travis Kelce’s Role
Background on Garage Beer and the Kelce Brothers’ Involvement
Garage Beer is a light beer brand based in Columbus, Ohio, that gained attention when Travis Kelce and Jason Kelce became major investors in early 2024. Both brothers, famous for their NFL careers (Travis currently plays for the Kansas City Chiefs, while Jason retired after playing for the Philadelphia Eagles), are beer enthusiasts and wanted to build a brand that fits their lifestyle. According to How Travis Kelce And Jason Kelce Became Investors In Garage Beer, they are the largest investors, with roles in every aspect of the business, including marketing and nationwide expansion.

The “Brewmite” Campaign and Martial Arts Elements
The “Brewmite” campaign, launched in April 2025, is a unique marketing effort inspired by classic 1980s and 1990s martial arts films. According to Jason Kelce transforms into martial arts fighter in new commercial for his and Travis’ Garage Beer | Daily Mail Online, Jason Kelce stars, seen training at a real dojo in Florida, with scenes including using a samurai sword, leaping dives, and getting criticized for failing to do a split. Beau Allen, an old friend and former teammate, plays the coach, adding humor as Jason struggles with martial arts moves. The campaign was released as a short film series, with teasers, trailers, and full content, aiming to create a funny, memorable story that highlights Garage Beer as a light, easy-drinking beer suitable for any occasion.

Travis Kelce’s Specific Role
Although the “Brewmite” ad focuses on Jason, Travis Kelce doesn’t appear directly in the martial arts or sword-fighting scenes. However, he has participated in other Garage Beer advertising campaigns. For example, according to Travis Kelce Crashes Jason Kelce’s Garage Beer Caroling Commercial, in a December 2024 holiday ad, Travis appeared via FaceTime, singing a song about beer, showing his indirect involvement in marketing efforts. Other sources, like Jason and Travis Kelce Kick Back in Brotherly Photo Shoot for Garage Beer as They Announce Part-Ownership, indicate both brothers participated in ad photo shoots, with Travis appearing in shots at a garage holding beer cans or using related props.

Analysis of Japanese Sword Fighting and Its Connection
The “Japanese sword fighting” element mentioned by the user likely refers to the use of a samurai sword in “Brewmite,” confirmed in Jason Kelce channels Karate Kid in new Garage Beer ad. However, there’s no clear evidence that Travis Kelce appears in these scenes. Users might be confused since both brothers are co-owners and often associated with the brand, but Travis’s specific role in the sword-fighting segment hasn’t been documented. According to Garage Beer and Jason Kelce Unleash BREWMITE – A M