Cam “Beef Jurgens” Might Buy a Cattle Ranch After His $68 Million Deal — The Ribeye Obsession Behind the Nickname

When Cam Jurgens signed his massive $68 million contract extension with the Philadelphia Eagles, fans celebrated not just the team’s smart investment — but also the revival of one of the NFL’s most hilarious and oddly fitting nicknames: Beef Jurgens. Now, after years of jokes and memes, that nickname might be getting a literal upgrade — because sources say Cam’s considering buying an actual cattle ranch. Yes, you read that right. A ranch. Full of ribeye-ready cows. And the reason ties back to how he bulked up for the NFL in the first place.

From Nebraska to the NFL — Fueled by Ribeye

Before he was anchoring the Eagles’ offensive line, Jurgens was a tight end at the University of Nebraska — until the coaching staff asked him to switch positions and pack on serious weight. His solution? Ribeye. Lots of it. According to a now-legendary 2020 profile, Jurgens embraced a diet filled with steaks, heavy protein, and weight-gaining meals to transform into a 300-pound center.

His obsession with beef earned him the nickname Beef Jurgens, and while some thought it was a temporary phase for bulking season, it quickly became part of his identity — both in the locker room and among fans. Teammates joked that he should partner with a steakhouse. Twitter joked he could open his own meat brand. And Cam? He leaned into it with a grin and a fork.

Million-Dollar Dreams — and a Ranch Full of Ribeye?

Fast forward to 2025. Jurgens has just locked in a four-year, $68 million extension, and while some players might splurge on luxury cars or beach houses, Cam is reportedly exploring a purchase that suits his brand a little better: a cattle ranch.

“He’s joked about it before,” one source close to the Eagles’ organization said. “But now that he has the money, people are starting to wonder if he’s actually serious. It wouldn’t surprise me.”

Fans are eating it up (pun intended). Social media lit up with photoshopped images of Cam wearing a cowboy hat, standing next to a herd of cattle labeled “future ribeye.” One fan tweeted, “If Beef Jurgens opens a ranch, I’m investing in steaks for life.”

More Than a Gimmick?

But is it just a joke, or something more meaningful? Those who know Jurgens say it’s not just about meat — it’s about identity.

“He comes from a farming family in Nebraska. Owning land and raising cattle? That’s not a gimmick for him. That’s home,” said one former college teammate.

Indeed, Jurgens has spoken in the past about his rural roots and how much he values hard work, tradition, and getting his hands dirty. A cattle ranch wouldn’t just be a flashy investment — it would be a full-circle moment, a return to the land that raised him.

And let’s be honest: there’s something perfectly on-brand about an NFL lineman who earned his nickname from meat… literally owning the supply chain.

The Marketing Potential Is Huge

From a business standpoint, the idea has legs — and hooves. With a built-in nickname, a love for ribeye, and millions of fans who already associate him with beef, Jurgens could easily turn a cattle ranch into a full-blown brand.

“Imagine ‘Beef Jurgens Beef’ — all-natural, player-owned, Nebraska-raised steaks,” said one sports marketing agent. “It’s the kind of story that writes itself. Authentic, funny, and marketable.”

If he does move forward, Jurgens could follow in the footsteps of athletes like Peyton Manning (who owns dozens of Papa John’s franchises) or LeBron James (with his Blaze Pizza empire). In Cam’s case, it wouldn’t be about feeding fans pizza — it’d be about feeding them filet mignon.

What Comes Next?

For now, Cam Jurgens hasn’t confirmed the ranch rumors. But given his history — and his unapologetic love of ribeye — it’s not outside the realm of possibility.

Whether he ends up owning 500 acres of cattle or just keeps grilling steaks in his backyard, one thing’s for sure: the legend of Beef Jurgens is alive and well. And with $68 million to his name, he can afford all the ribeye his heart (and stomach) desires.

Because in the end, some players win with flash. Cam Jurgens? He wins with steak.