Belichick Spends Big on Girlfriend’s Pageant Bid—A New Strategy Off the Field?

In a heartwarming display of support, legendary football coach Bill Belichick has publicly backed his girlfriend, Jordon Hudson, as she prepares to compete in the 2025 Miss Maine USA pageant. The 24-year-old beauty queen, who finished as the first runner-up in the 2024 competition, announced her return to the pageant stage on April 9, 2025, via Instagram, and Belichick has been by her side, cheering her on both on and off the field. This marks a significant moment for the couple, whose relationship has garnered attention due to their 48-year age gap and shared passion for their respective crafts.

Hudson, a native of Hancock, Maine, shared her excitement for the upcoming pageant, which is set to take place on May 10 and 11, 2025, at the Holiday Inn by the Bay in Portland. In her Instagram post, she wrote, “Happy International Pageant Day 👑✨ I couldn’t think of a better day to share with the world that I will be competing for Miss Maine USA 2025; representing my hometown Hancock.” Accompanying the announcement was a striking photo of Hudson in an emerald green gown, adorned with a silver crown and a “Miss Hancock” sash, exuding confidence and grace. A follow-up post featured a nostalgic image of her as an infant aboard a fishing boat, emphasizing her deep ties to Maine’s fishing community. “I was practically born on the waters of Hancock Point, Maine; just as my father had been, and his father, and his father,” she wrote, highlighting her commitment to advocating for Maine’s fishing families.

Belichick, now 72 and the head coach of the University of North Carolina Tar Heels, has embraced his role as Hudson’s biggest supporter. The couple, who began dating in 2023 after meeting on a flight from Boston to Florida in 2021, has navigated public scrutiny over their age difference with grace. Hudson, a former Bridgewater State University cheerleader and cosmetology school graduate, has been spotted at UNC practices, often turning heads with her stylish outfits. A recent video from a Tar Heels practice session showed her in a Carolina blue coat and white boots, assisting Belichick with audio equipment while embodying team spirit. Fans have praised her ability to navigate the turf in heels, with one commenting, “I commend her for being able to walk so beautifully in those boots/heels on the grass.”

Hudson’s pageant journey is not just about personal achievement but also about using her platform for advocacy. As the daughter of displaced fishermen, she has been vocal about protecting the heritage of Maine’s fishing families. During the 2024 Miss Maine USA pageant, she wore a blue sequin dress with a coral reef design and carried a lobster bag emblazoned with “Save Maine Fishermen,” drawing attention to the industry’s challenges. In March 2025, she penned a heartfelt letter to federal officials about the impact of fishing industry cuts, further solidifying her commitment to her cause.

Belichick’s support extends beyond the sidelines. The couple has made several public appearances together, including the 2025 Super Bowl, where Hudson wore a black leather jacket adorned with NFL patches to honor Belichick’s storied career. They also attended the American Museum of Natural History Gala in New York City in 2024, marking their red carpet debut. Their playful dynamic was evident during a spring break trip, where Belichick lifted Hudson for “billates” poses on the beach, showcasing their chemistry and mutual admiration.

However, Hudson’s pageant participation has not been without controversy. She will compete against Isabelle St. Cyr, the first openly transgender contestant in Miss Maine USA history, sparking debates amid broader cultural discussions in Maine. Despite the spotlight, Hudson remains focused on her goal of winning the crown and advancing to the Miss USA 2025 pageant. Critics have speculated about Belichick’s influence, with some suggesting his prominence could sway the competition. Social media comments have ranged from supportive—“Let’s go Jordon!!!”—to skeptical, with one user quipping, “I bet there are no other contestants who have on their list of accomplishments that she has been smashing a wealthy seasoned citizen.”

Undeterred, Hudson and Belichick continue to celebrate their bond. Their Halloween costume as a fish and fisherman, along with Hudson’s playful caption about their shared Aries zodiac sign, reflects their lighthearted approach to life together. As Hudson prepares for the pageant, Belichick’s unwavering support underscores their genuine connection, proving that love and encouragement can shine through even the brightest spotlights.