Kylie Kelce Steps Into the Spotlight: Is ‘Not Gonna Lie’ Outshining ‘New Heights’?

The Kelce family has become a household name, not just in the NFL but in the world of media. While brothers Jason and Travis Kelce have captivated audiences with their hit podcast New Heights, a new star is emerging: Kylie Kelce. With the launch of her podcast Not Gonna Lie in December 2024, Kylie is stepping out of the shadows and into the spotlight. The question on everyone’s mind: is Not Gonna Lie poised to outshine New Heights and redefine the Kelce media empire?

Kylie’s Bold Leap into Podcasting

Kylie Kelce, wife of retired Philadelphia Eagles center Jason Kelce, was once content staying behind the scenes, focusing on raising their three daughters (with a fourth child expected soon) and coaching field hockey. However, the Kelce family’s rising fame—propelled by Travis Kelce’s relationship with Taylor Swift and the success of New Heights—pushed Kylie into the public eye. Rather than shying away, she embraced the opportunity with Not Gonna Lie, produced by Wave Sports + Entertainment, the same team behind New Heights. Launched on December 5, 2024, the podcast offers a candid look into Kylie’s life, blending humor, parenting insights, and advocacy for women’s sports.

Not Gonna Lie has taken the podcasting world by storm. Its debut episode soared to the number one spot on Apple and Spotify charts, surpassing The Joe Rogan Experience. Kylie’s relatable style, paired with high-profile guests like Kaitlin Olson, Alex Morgan, and Michelle Obama, has drawn a diverse audience, particularly women. Episodes, typically under 45 minutes, cover topics from navigating motherhood to celebrating female athletes, all infused with Kylie’s signature wit and authenticity. Her “women supporting women” mantra resonates deeply, setting the podcast apart in a crowded field.

New Heights: The Kelce Brothers’ Reign

Since its launch, New Heights has been a juggernaut in the podcasting space, blending Jason and Travis Kelce’s NFL expertise with brotherly banter and pop culture commentary. The podcast, also produced by Wave Sports + Entertainment, appeals to sports fans and casual listeners alike, thanks to the brothers’ charisma and unfiltered discussions. Its success has spawned live events, merchandise, and a loyal fanbase, cementing the Kelce brothers as media heavyweights. The podcast’s appeal lies in its sports-centric focus, often diving into game analysis and personal anecdotes from their NFL careers.

However, New Heights caters primarily to a male-leaning, sports-savvy audience, which contrasts with the broader, female-driven appeal of Not Gonna Lie. While New Heights thrives on the brothers’ dynamic, it lacks the personal, family-oriented perspective that Kylie brings to her platform. This difference has sparked comparisons, with some wondering if Kylie’s podcast could eclipse the brothers’ established show.

Comparing the Two: A Friendly Rivalry?

The rapid rise of Not Gonna Lie invites inevitable comparisons with New Heights. Both podcasts benefit from the Kelce family’s authenticity, but they target different audiences and tones. Not Gonna Lie prioritizes accessibility and inclusivity, addressing universal themes like parenting and women’s empowerment. Kylie’s storytelling, often peppered with humorous references to Jason—like joking about managing both him and their kids at bedtime—creates a warm, relatable vibe. Her advocacy for women’s sports, rooted in her field hockey background, adds a socially conscious edge.

In contrast, New Heights leans heavily into sports culture, with episodes often exceeding an hour and featuring detailed football breakdowns. While the brothers’ chemistry is undeniable, their content can feel niche compared to Kylie’s broader appeal. Not Gonna Lie’s chart-topping debut suggests it’s tapping into an underserved audience, particularly women seeking authentic, female-led content. Yet, New Heights maintains a steady following, bolstered by the brothers’ NFL fame and Travis’s pop culture relevance.

Is Not Gonna Lie outshining New Heights? Not quite—it’s more a case of complementary strengths. Kylie’s podcast expands the Kelce brand by reaching new listeners, while New Heights holds its ground as a sports podcast titan. Together, they form a powerful media duo, showcasing the family’s versatility.

The Kelce Media Empire and Beyond

Kylie’s emergence as a podcasting star is a pivotal moment for the Kelce family’s media empire. Beyond Not Gonna Lie and New Heights, Jason has launched They Call It Late Night on ESPN in January 2025, with Kylie as a co-host, further intertwining their projects. This synergy highlights the Kelces’ strategic approach to media, balancing individual ventures with a unified brand identity.

Not Gonna Lie isn’t just a win for Kylie—it’s a testament to the Kelce family’s ability to evolve. By championing women’s voices and universal themes, Kylie is broadening the family’s reach while staying true to their authentic roots. Whether Not Gonna Lie will consistently outrank New Heights remains to be seen, but one thing is clear: Kylie Kelce is no longer just Jason’s wife—she’s a media force in her own right, and the Kelce empire is stronger for it.