Seattle Pride No Longer ‘Trendy’: As Corporate Giants Pull Out, Who’s Still Standing?

Seattle Pride is facing a financial crisis that has many questioning the authenticity of past corporate support. With a $350,000 budget shortfall caused by a sharp decline in corporate sponsorships, Pride organizers are scrambling to fund this year’s parade and festivities. Executive Director Patti Hearn revealed that several major companies — once proudly waving rainbow flags — have chosen not to renew their financial backing.

This wave of corporate retreat follows a broader national rollback of diversity, equity, and inclusion (DEI) initiatives, intensified after executive orders during the Trump administration. Even tech giants like Amazon, headquartered in Seattle, have noticeably scaled back support. Meanwhile, Seattle PrideFest, another major event, reported losing $75,000 — about a third of its corporate funding — forcing organizers to turn to crowdfunding for security, artists, and essential operations.

While 2025 events are still expected to proceed as planned, the looming question is what happens next year. Organizers warn that without a serious influx of individual donations or new grants, future celebrations may face dramatic cuts — or cancellations altogether.

The sudden shortfall has sparked frustration and reflection within the LGBTQ+ community. Was the wave of corporate support truly about commitment to equality — or was it simply about marketing during Pride Month when it was “safe” and “fashionable”?

As the glitter settles, Seattle Pride now finds itself at a crossroads: relying less on corporate wallets and more on grassroots resilience to keep the spirit alive.