Jason Kelce’s New Brand Is More Than Clothes — It’s a Love Letter to Philly’s Fighters!

Jason Kelce, the beloved former Philadelphia Eagles center, has embarked on a new venture that resonates deeply with the spirit of Philadelphia. His apparel line, Underdog, launched in 2022, is more than just clothing—it’s a tribute to the city’s resilience and blue-collar ethos.​

Known for his laid-back style, often seen in flip-flops and t-shirts, Kelce’s foray into fashion might seem unexpected. However, Underdog reflects his commitment to quality and his love for Philadelphia. Partnering with American Giant, a San Francisco-based manufacturer, Kelce ensures that every item is 100% made in the USA. This decision is rooted in his childhood memories of visiting steel mills with his father, a steelworker, instilling in him a lifelong respect for American craftsmanship. “I want clothes that last, feel good, and support our workers,” Kelce told The New York Times, emphasizing durability and local production.​

The apparel line offers hats, t-shirts, and sweatshirts that capture Philly’s gritty, underdog ethos. The designs are practical yet stylish, featuring heavyweight fabrics with a hint of stretch, ideal for work or casual outings. Each piece embodies Philadelphia’s resilient spirit, with designs that resonate with the city’s passionate fans. “Philly’s about heart and hustle,” Kelce said. “That’s what Underdog Apparel is built on.”

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Since retiring from the NFL in 2024 after 13 stellar seasons, Kelce has juggled multiple projects, including a podcast, a late-night talk show, and a beer brand. Yet, Underdog holds a special place as a tribute to his adopted city. Proceeds from the brand support Kelce’s (Be)Philly Foundation, which funds youth initiatives like Coded by Kids and Heights Philadelphia, empowering the next generation through education and opportunity.​Page Six+1Inquirer+1

Kelce’s journey from Super Bowl champion to entrepreneur showcases his versatility and deep ties to Philadelphia. Underdog isn’t just clothing—it’s a celebration of the city’s unyielding spirit and a nod to the underdogs who define it. Fans can explore the collection at underdogphl.com and read more about Kelce’s vision in Philly Voice.