Inside the Brewery Jordan Love Can’t Stop Talking About—And What He Orders Every Time

Green Bay, WI – Jordan Love, the Green Bay Packers’ star quarterback, has become a household name not only for his electrifying plays on the field but also for his deep connection to the city he calls home. In a recent string of interviews and casual chats with fans, Love has repeatedly sung the praises of Hinterland Brewery, a beloved Green Bay establishment that has captured his heart—and his taste buds. Located in the vibrant Titletown District, just steps from Lambeau Field, Hinterland has become Love’s go-to spot for a night out, and he’s not shy about sharing what makes it so special. So, what’s the buzz about this brewery, and what does Jordan Love order every time he walks through the door?

Hinterland Brewery, opened in 1995 and relocated to its current Titletown location in 2017, is a cornerstone of Green Bay’s culinary scene. Known for its craft beers and farm-to-table cuisine, the brewery combines a rustic, industrial aesthetic with a warm, welcoming atmosphere that resonates with locals and visitors alike. The menu features elevated comfort food, from wood-fired pizzas to locally sourced entrees, all paired with an impressive lineup of house-brewed beers. For Love, who has embraced Green Bay’s tight-knit community since becoming the starting quarterback in 2023, Hinterland feels like an extension of the city’s spirit. “It’s got that perfect mix of great food, awesome drinks, and a vibe that makes you feel at home,” Love said on a Wisconsin sports podcast last month.

So, what’s on Jordan Love’s plate when he visits? According to the quarterback, his order is practically set in stone: the Hinterland Burger paired with a Luna Stout. The burger, a fan favorite, is a half-pound patty of locally sourced beef, topped with smoked gouda, caramelized onions, arugula, and a house-made aioli, all served on a brioche bun. “It’s messy, but it’s worth it,” Love laughed during a recent fan Q&A at Lambeau Field. “The flavors just come together perfectly, and that gouda? Man, it’s next level.” He’s also been known to sneak a side of truffle fries, which he claims are “dangerously addictive.” For his drink, Love opts for the Luna Stout, a smooth, coffee-infused beer with notes of chocolate and roasted malt. “I’m not a big beer guy, but the Luna Stout is different—it’s like dessert in a glass,” he said.

Hinterland’s staff have taken note of Love’s loyalty. “Jordan’s a regular, and he’s always so down-to-earth,” says Emily Carter, a server who has worked at the brewery for three years. “He’ll chat with us about the game or ask about new menu items, but nine times out of ten, he’s getting that burger and stout.” The restaurant’s general manager, Sarah Johnson, echoed the sentiment, noting that Love’s enthusiasm has brought a surge of new customers. “We’ve had Packers fans coming in saying, ‘Give me Jordan’s order!’ It’s been incredible for business,” Johnson said. To capitalize on the buzz, Hinterland has even considered adding a “Love’s Combo” to the menu, featuring the quarterback’s go-to meal.

Beyond the food, Hinterland’s appeal lies in its deep ties to Green Bay’s culture. The brewery sources ingredients from local farms, and its Titletown location makes it a hub for game-day gatherings and community events. For Love, who has immersed himself in the city’s traditions—from tailgates to charity events—Hinterland represents more than just a restaurant. “Green Bay’s special because of places like this,” he told a local reporter. “It’s where you feel the heart of the city.” His endorsement has resonated with fans, many of whom see his love for Hinterland as a sign of his commitment to becoming a true Packer.

As Green Bay gears up to host the 2025 NFL Draft, Hinterland Brewery is poised to welcome even more visitors eager to experience Jordan Love’s favorite haunt. Whether you’re a die-hard Packers fan, a craft beer enthusiast, or simply curious about the quarterback’s taste, a visit to Hinterland offers a chance to savor the flavors that keep Love coming back. Next time you’re in town, order the Hinterland Burger and a Luna Stout—you might just feel like you’re dining with the QB himself.