Inside Mahomes’ Secret Formula 1 Fortune—How One Bet Turned into $360 Million

In October 2023, Patrick Mahomes made more than headlines—he made a power move. The Kansas City Chiefs quarterback, alongside his wife Brittany, joined a star-studded investor group that dropped €200 million ($218 million) into Alpine Formula 1, acquiring a 24% stake through Otro Capital. At the time, it looked like a bold diversification play from one of the NFL’s biggest names. Less than two years later, it’s proving to be a jackpot.

The investment was no ordinary sideline hustle. Partnering with familiar names like Travis Kelce, Rory McIlroy, Anthony Joshua, Ryan Reynolds, and Rob McElhenney, Mahomes tapped into the fastest-growing motorsport in America. The timing was perfect. F1’s popularity exploded in the U.S. thanks to Netflix’s Drive to Survive, and Mahomes knew exactly how to play the momentum.

Mahomes and Brittany, already seasoned in sports investments—she’s a co-owner of the Kansas City Current and both have stakes in the Royals and Whataburger franchises—used their business savvy and massive social influence to bring attention to Alpine. Their goal? Boost the team’s profile through brand-building, sponsorships, and marketing muscle. And it worked.

By mid-2024, Alpine’s valuation skyrocketed from $900 million to a staggering $1.5 billion, turning that 24% stake into a $360 million asset. That’s a 65% return in just one year—something even Wall Street would envy. While Alpine lagged in on-track performance, failing to score points with drivers Esteban Ocon and Pierre Gasly, the business side surged ahead. Unlike many rival teams, Alpine reported a $23 million profit in 2024.

As of May 2025, the Mahomeses remain firmly invested in Alpine. There’s been no sign of a sell-off, suggesting long-term commitment to the team’s future. Their involvement goes beyond capital—it’s about influence, legacy, and expanding their sports empire globally.

While fans wait to see if Alpine can translate financial growth into podium finishes, there’s no denying that Patrick Mahomes has already won in the world of Formula 1. What started as a high-speed bet is now a landmark moment in athlete entrepreneurship. Mahomes isn’t just leading touchdown drives—he’s driving billion-dollar ventures with championship precision.