Will Campbell’s ‘Sunshine Forever’ Tattoo and the Heartbreaking Reason Behind It
OPINION: This article may contain commentary which reflects the author's opinion.
Will Campbell, the New England Patriots’ rising star, wears more than just his uniform on the field. He carries a deep, personal story of loss and love, forever etched into his skin. A tattoo on his forearm reads “Sunshine Forever,” a permanent tribute to his late brother, Ethan, whose vibrant spirit continues to shape Campbell’s journey in the NFL.
Ethan Campbell, who tragically passed away in 2020, was not just Will’s brother; he was his biggest supporter, his “sunshine,” and his reason for pushing forward. Despite battling a rare neurological disorder that limited his physical abilities, Ethan’s infectious positivity and unyielding encouragement made him the light in Will’s life.
The brothers were inseparable in their youth, growing up in Monroe, Louisiana, where their bond was strengthened by their shared love of football. Ethan, though unable to play the game himself due to his condition, was always on the sidelines, cheering Will on with an enthusiasm that could lift anyone’s spirits. Will often recalls how his brother’s radiant smile and belief in him never wavered, no matter how difficult life became.
“He was my why,” Will Campbell shared in an emotional press conference. “Every time I step onto that field, I’m playing for him. He’s the reason I keep pushing, the reason I never quit.”
The tattoo, “Sunshine Forever,” serves as a constant reminder of Ethan’s unbreakable presence in Will’s life. It’s not just a piece of ink; it’s a symbol of the strength, courage, and love that Will carries with him every day. The phrase was Ethan’s nickname for himself, a reflection of his joyful personality despite his struggles. For Will, it is a symbol of both the brightness Ethan brought to his life and the darkness that followed his untimely passing.
“Ethan always said he was sunshine in his pocket,” Will explained. “It was his way of reminding me to stay positive no matter what life throws at you. Now, that’s my reminder every day.”
But the tattoo is more than a memorial; it’s a guidepost. Will has channeled his grief into something greater—using it as fuel for his career and his commitment to raising awareness for rare diseases. After Ethan’s passing, Will began advocating for research into the disorder that claimed his brother’s life, hosting events and partnering with charities to keep Ethan’s legacy alive.
“I want to make sure his light keeps shining,” Will said. “Ethan taught me to never give up, no matter how tough things get. That’s what I carry with me every day.”
Will’s resilience has not gone unnoticed. Patriots head coach Jerod Mayo, who has watched the rookie lineman’s growth both on and off the field, praised Will’s dedication. “Will has a special kind of drive. You can see it in how he plays, how he prepares. He’s not just playing for himself—he’s playing for something bigger.”
As the 2025 NFL season approaches, Will Campbell remains focused on his ultimate goal: to become a key player for the Patriots and to carry on the legacy of his late brother, Ethan. Every block, every play, and every tackle on the field is done with the unwavering belief that Ethan is watching over him.
“I feel him out there,” Will said quietly, his voice filled with emotion. “He’s my sunshine, and he’s always going to be.”
For Will Campbell, the game isn’t just about football—it’s about honoring the memory of the brother who believed in him first. With “Sunshine Forever” permanently inked on his skin, Will’s dedication to his brother’s spirit will continue to guide him through every challenge the NFL throws his way.