Jason Kelce’s New Chapter: Weight Loss, Apparel Brand, and Golf

Jason Kelce, the Philadelphia Eagles’ legendary center, retired in March 2024 after 13 seasons, six All-Pro honors, and a Super Bowl ring. Since then, he’s redefined himself through a striking physical transformation, a new apparel brand, and a surprising passion for golf. Kelce’s post-NFL journey reflects his relentless drive, community spirit, and ability to embrace fresh challenges.

During his career, Kelce played at 295 pounds, a frame that powered his dominance but strained his body, leading to two knee reconstructions and multiple surgeries. Post-retirement, he shed 20 pounds, reaching 275 pounds, with a goal of 250-260 pounds. “My back already feels better. My knees already feel better,” he told GQ in June 2024. Motivated to stay active for his four daughters, Kelce adopted a disciplined approach: “Calories in, calories out,” he explained at the American Century Celebrity Golf Championship in July 2024. By tracking intake with MyFitnessPal and prioritizing whole foods, he’s crafted a leaner, healthier physique. Fans on X have raved about his “fit look,” with one quipping, “Jason’s out here stealing hearts with that new vibe.”

Kelce’s entrepreneurial leap came with Underdog Apparel, launched in April 2025. Partnering with American Giant, the brand offers U.S.-made sweatshirts ($79) and T-shirts ($45) designed for durability and comfort. “I wanted quality, not throwaway stuff,” Kelce told The New York Times. The brand’s motto, “Hungry Dogs Run Faster,” channels his underdog ethos, while profits support the Be Philly Foundation, empowering Philadelphia youth. This venture underscores Kelce’s commitment to his city and fans, who see him as a symbol of grit and authenticity.

On the golf course, Kelce has found a new competitive outlet. He’s played at events like Mike Quick’s charity golf invitational in May 2024 and The Wynn Golf Club in Las Vegas in May 2025. A WHYY News post on X highlighted him seeking swing tips online before the Truist Championship, showing his dedication to mastering golf’s finesse—a stark contrast to football’s physicality. This pursuit raises a question: Is golf Kelce’s way of channeling his athletic passion into a new arena?

Beyond these endeavors, Kelce balances broadcasting on ESPN’s Monday Night Countdown and co-hosting the New Heights podcast with his brother, Travis. His transformation prompts reflection: How does one redefine identity after a storied career? Kelce’s focus on health, community-driven business, and golf suggests a man crafting a legacy of purpose and resilience. As he navigates this new chapter, what stands out most—his discipline, his entrepreneurial spirit, or his courage to embrace the unfamiliar?