Not Just Clothes – How Jason Kelce’s Underdog Apparel Became a Lifeline for Philadelphia’s Youth!

Jason Kelce is no stranger to the underdog mentality. Throughout his 13-year career with the Philadelphia Eagles, the six-time All-Pro center became a symbol of grit, resilience, and authenticity. But even after retiring from the NFL in March 2024, Kelce has continued to embody that spirit — this time through his new clothing brand, Underdog Apparel. What started as a simple idea has quickly become a sensation, and the story behind the brand’s creation is as inspiring as the man himself.

Launched in April 2025, Underdog Apparel was born from Kelce’s desire to create something authentic, durable, and deeply connected to the city of Philadelphia. Partnering with American Giant, a company known for its commitment to high-quality, American-made clothing, Kelce set out to design products that weren’t just stylish but also built to last. His vision was clear: clothing that reflected his own journey — tough, honest, and built with integrity.

“I wanted something heavier-duty, with a smidge of stretch,” Kelce told The New York Times. Unlike many celebrity clothing lines that prioritize fast fashion and mass production, Kelce’s brand is a rejection of that trend. His sweatshirts, priced at $79, and T-shirts, at $45, are made in the United States using premium materials, ensuring they stand the test of time. But for Kelce, the brand is about more than just quality clothing — it’s about a message.

The brand’s motto, “Hungry Dogs Run Faster,” is a direct nod to Kelce’s career and the blue-collar spirit of Philadelphia. The phrase, which became famous during the Eagles’ Super Bowl run in 2018, perfectly captures the relentless drive that has defined Kelce’s life. It’s a mentality that resonates with fans who have watched him overcome the odds, whether it was being drafted in the sixth round of the 2011 NFL Draft or leading the Eagles to a championship.

But what truly sets Underdog Apparel apart is its commitment to giving back. Profits from the brand support the Be Philly Foundation, an organization dedicated to empowering local youth through education, mentorship, and economic opportunities. For Kelce, this is a way to stay connected to the city that has given him so much and to continue making a positive impact long after his playing days.

“Philadelphia has always been about the underdog spirit,” Kelce explained. “It’s not just a city, it’s a mindset. And that’s what I want this brand to represent.” His words have struck a chord with fans who see in him a figure of authenticity and inspiration. In a world where many celebrity brands feel shallow or disconnected, Underdog Apparel is different — it’s real.

On social media, fans have embraced the brand with enthusiasm. Posts on X have praised Kelce’s “fit physique” as he models the clothing, while others have shared stories of how the brand’s message has inspired them. One fan tweeted, “Jason Kelce doesn’t just talk about being an underdog — he lives it. His brand is the real deal.”

As Kelce continues to navigate life after football — from his weight loss journey to his passion for golf — Underdog Apparel stands as a testament to his character. It’s more than just a brand; it’s a story, a mission, and a reminder that even when the odds are against you, you can always run faster