She’s Not on Payroll—So Why Is Jordan Hudson at Carolina’s Football Facility?

North Carolina athletics recently issued a statement addressing the role of Jordan Hudson in relation to the university and its football program, following inquiries from CBS Sports. The statement, shared via a post on X by Richard Johnson (@RJ_CFB), aims to clarify Hudson’s involvement amidst growing speculation about her connection to the program and head coach Bill Belichick.

According to the statement, “While Jordan Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities. Jordan will continue to manage all activities related to Coach Belichick’s personal brand outside of Carolina Football and the University.” This clarification comes as a response to questions about Hudson’s presence and responsibilities, given her association with Belichick, who has been a prominent figure in football for decades.

Hudson, who has been linked to Belichick in recent years, is not officially affiliated with the university in a professional capacity. However, her access to the football facilities indicates a level of involvement that has sparked curiosity among fans and media alike. The statement emphasizes that her role is strictly tied to Belichick’s personal brand, which includes managing his off-field endeavors, such as media appearances, endorsements, and other business-related activities. These responsibilities, the university stresses, are separate from the operations of Carolina Football and the broader athletic department.

Bill Belichick, a legendary coach known for his tenure with the New England Patriots, joined the University of North Carolina as head football coach in late 2024. His arrival brought significant attention to the program, given his reputation for leading teams to multiple Super Bowl victories. However, his personal life, including his relationship with Hudson, has also drawn scrutiny. The age difference between Belichick and Hudson has been a topic of discussion in the media, but the university’s statement focuses solely on her professional role, avoiding any mention of their personal connection.

North Carolina athletics appears intent on maintaining a clear boundary between Hudson’s activities and the football program’s operations. By welcoming her to the facilities while explicitly stating that she is not an employee, the university aims to balance transparency with privacy. This move also underscores Belichick’s autonomy in managing his personal brand, a necessity for a coach of his stature who continues to be a marketable figure in the sports world.

The statement has sparked mixed reactions among fans. Some appreciate the clarity, while others remain curious about Hudson’s day-to-day involvement with the team. For now, North Carolina athletics seems focused on keeping the spotlight on the football program as Belichick works to elevate the Tar Heels in the competitive landscape of college football.

As the season progresses, all eyes will be on Belichick and his team, with Hudson’s role likely remaining a footnote in the larger story of Carolina Football’s resurgence. The university hopes this statement puts any speculation to rest, allowing the focus to return to the field.