Travis Kelce’s Secret Obsession with Sugar Revealed—The Wild Story Behind His New Cereal!

Travis Kelce is known as one of the most dominant tight ends in NFL history, a charismatic playmaker for the Kansas City Chiefs who has captured the hearts of fans on and off the field. But behind the touchdowns, record-breaking performances, and high-profile romance with Taylor Swift lies a surprising secret—Travis Kelce has a serious sweet tooth. This obsession with sugary treats, which began in his childhood, has now transformed into a wild business venture: his very own cereal, Kelce Mix.

Growing up in Cleveland Heights, Ohio, Travis developed a love for snacking early on. While most kids had to beg their parents for sugary cereals, Travis and his brother Jason Kelce, a Philadelphia Eagles legend, were lucky enough to have a pantry stocked with their favorites. Travis fondly remembers devouring honey buns, a habit he later admitted made him a “heavyweight” kid. On his popular podcast, New Heights, Travis has often joked about his sweet tooth, confessing that he once polished off an entire box of Reese’s Puffs in a single sitting.

These childhood cravings have followed Travis into adulthood, even as he built a career defined by strength, speed, and discipline. But instead of seeing his love for sugar as a weakness, Travis has turned it into an opportunity. In September 2024, the Kelce brothers launched Kelce Mix, a cereal developed in partnership with General Mills. The mix combines three of their childhood favorites: Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs—creating a sugar-packed breakfast experience that reflects their nostalgic connection to these iconic brands.

“It’s a full circle moment for us,” Travis shared in a press release at the time of the launch. “We grew up crushing these cereals, going through two to three boxes a week. Now, we get to share that love with our fans.” Kelce Mix quickly became a fan favorite, with limited-edition boxes flying off shelves. But it wasn’t just about nostalgia. For Travis, the cereal represented a chance to embrace his authentic self, even as he maintained the rigorous diet and workout regimen required for NFL greatness.

Despite his love for sweets, Travis is well aware of the need for balance. His personal chef, Kumar Ferguson, helps him maintain a protein-rich diet to fuel his 6-foot-5, 250-pound frame, especially during the grueling NFL season. But staying away from sugary temptations is no easy task. In one memorable New Heights episode, Travis admitted that his strategy for resisting donuts is to tell himself, “I’ll get it tomorrow,” a simple trick to avoid impulse eating.

However, his sweet tooth is never far behind. After a Bahamas trip with Taylor Swift in March 2024, Travis embraced what he jokingly called his “dad bod” phase, tipping the scales at 283 pounds—well above his playing weight. But true to his competitive nature, Travis quickly snapped back into shape ahead of the 2025 Super Bowl, adopting a clean diet and cutting out junk food to maximize his performance.

Kelce Mix is more than just a sugary cereal—it’s a symbol of Travis Kelce’s ability to balance indulgence and discipline, fun and focus. His transparency about his love for sweets and his occasional struggles with weight has only endeared him further to fans, proving that even NFL superstars wrestle with everyday temptations. For Travis Kelce, life is about savoring the sweet moments—one spoonful at a time.