Few Know This: Jason Kelce’s New Business Ventures Aren’t for Profit—They Fuel the Philly Foundation

Jason Kelce may have hung up his cleats, but he hasn’t stepped away from impact. While many retired athletes enter the business world chasing profit, Kelce’s approach is quietly revolutionary. His post-retirement ventures aren’t designed to enrich himself—they’re built to power something much bigger: the BePhilly Foundation.

Founded in 2022, the BePhilly Foundation is Kelce’s passion project, dedicated to improving the lives of underserved youth in Philadelphia through education, life skills development, and access to opportunities. But what few people realize is that Kelce has begun launching new business projects with one goal in mind: channeling all proceeds back into this foundation.

One such venture is his locally produced clothing line, featuring Philadelphia-themed gear and community-inspired designs. Every dollar of profit goes straight to BePhilly. Another example is his continued involvement in the “A Philly Special Christmas” album—what began as a fun side project with teammates has evolved into an annual philanthropic initiative, raising hundreds of thousands of dollars for youth programs in the city.

In interviews, Kelce has made it clear: he doesn’t want a retirement of luxury yachts and private islands. “I’ve had enough of the spotlight,” he said. “Now, I want to use that spotlight to reflect light onto others who need it most.”

What’s more inspiring is how Kelce operates behind the scenes. He rarely publicizes his giving. He shows up at local schools, mentors young leaders, and even helps oversee how BePhilly funds are distributed. He’s not just the face of the foundation—he’s its beating heart.

By turning business into a tool for social change, Kelce has redefined what legacy means. He’s proving that purpose-driven entrepreneurship doesn’t have to come with headlines or stock prices. Sometimes, the greatest investment is one you make in your community—with no financial return, but with immeasurable human impact.

Jason Kelce might be off the field, but he’s playing a far more meaningful game now—and this time, every kid in Philly gets to win.