Forget Fast Fashion—Kelce’s Underdog $45 T-Shirt Says No to China, Yes to Philly Pride

In an age where $10 shirts from overseas dominate closets and online carts, Jason Kelce is making a bold, unapologetic stand—with a $45 T-shirt that flips the script. It’s not just clothing. It’s a statement. A rejection of mass-produced, disposable fashion and a passionate embrace of American-made quality, Philly values, and long-lasting integrity.

Kelce’s Underdog Apparel brand isn’t interested in trends. It’s built on toughness, heart, and pride—everything the former Eagles center stood for during his legendary NFL career. At the core of his clothing line is one non-negotiable rule: nothing is made in China. Every shirt, every sweatshirt, every thread is sourced and stitched right here in the U.S.A.

“I didn’t want to slap my name on cheap stuff that falls apart after two washes,” Kelce explained. “This is about doing things the right way—supporting American workers and building something that lasts.”

The $45 T-shirt reflects that mission. Made from 100% American-grown cotton, it’s cut and sewn in U.S. factories—supporting real jobs in states like North Carolina and California. It’s thick, soft, and built for real life: from South Philly sidewalks to Eagles tailgates. It doesn’t shrink, doesn’t twist, and doesn’t wear out in a season like many “fast fashion” alternatives churned out in overseas factories.

While fast fashion giants lure buyers with cheap prices, those savings often come at a cost—exploiting foreign labor, skimping on quality, and generating waste that clogs landfills. Kelce’s Underdog line takes the opposite approach: sustainable, ethical, and durable. And while $45 may sound like a lot for a shirt, it’s actually a long-term investment—in both your wardrobe and your values.

But it doesn’t stop there. All profits from Underdog Apparel go to Kelce’s (Be)Philly Foundation, which funds youth programs, education, and workforce development in the Philadelphia community. So when you buy a $45 tee or a $79 French terry sweatshirt, you’re not just getting elite-quality gear—you’re giving back to the city Kelce calls home.

Critics have questioned the price. But those who know Kelce know this isn’t about chasing a profit. It’s about building something meaningful. “I wanted to represent the underdogs,” he said. “The working people. The ones who show up every day and grind. This shirt is for them.”

Underdog Apparel isn’t trying to compete with fast fashion—it’s trying to replace it. With honesty. With American jobs. With Philly grit. In a sea of cheap, imported knockoffs, Jason Kelce’s gear is proudly standing alone.

So forget the $10 China-made tee that won’t last a season. This is $45 worth of American muscle, stitched with purpose, and soaked in Philadelphia pride. And if that’s not worth it, what is?